Biden Releases General Election Ad Targeting Black American’s, Better America
Vice President Biden’s recently released general election ad, “Better America,” is one of the best ads targeting Black American’s I’ve seen in a long time. It’s authentic, timely and hopful. The ad is now circulating on digital channels and will begin airing nationally on television this weekend.
Biden for President recently announced $280 million in general election paid media reservations across television, digital and radio outlets targeting 15 key battleground states, and with a national cable component. A significant portion of the buys are with Black-owned media outlets, including Urban One Network, the National Newspaper Publishers Association (NNPA) Newswire, The Shade Room, and numerous digital media platforms.
The Biden campaign stated, “The emphasis on engaging with Black voters and communities of color has been a key pillar of our campaign since day one. Our robust paid media strategy, which will include the largest general election investment in African American paid media by a presidential campaign, will allow us to disseminate Vice President Biden’s policy proposals and targeted initiatives that speak directly to Black communities across the United States.”