Based in Chicago and Los Angeles, the firm is owned by two African American women, McGhee Williams Osse and Faye Ferguson, both seasoned marketing and advertising professionals.

Burrell Communications, founded in 1971, will assist the campaign in focusing on African American voters, targeting their concerns and issues as Clinton moves forward towards the first primary and caucus tests.

In 2012, African American women showed up big at the polls and delivered the highest voter turnout of any voters, between the ages of ages 18 to 29, in the U.S. electorate. Read the full story at NBCNews.com.